Friday, 27 January 2012
FTC settles over use of flash cookies
ScanScout - which was acquired by Tremor Media during the process - used Flash cookies to collect consumer data for the period between April 2007 and September 2009.
Consequently, the FTC found the practice constituted 'deceptive acts or practices in or affecting commerce' and in violation of the Federal Trade Commission Act.
"The failure to properly disclose the use of Flash cookies can result in FTC enforcement", said Dana Rosenfeld, Partner at Kelley Drye & Warren LLP.
ECLP (C) 2011, CP Publishing, London. Picture: brent.blog.com