What’s the most important factor to allow the eco-system to work together to make NFC ticketing a success?
What’s the real business case for NFC Ticketing?
“This is an interesting one, benefits are ease of access, reduction in barriers”, said Busby. “Financially these are unknown, the potential is that if the phone is there to use a ticketing application cost be cost effective to apply, but it is still unknown what any overhead charges may apply from the phone operator.”
“The business justification for NFC needs to be determined on a case by case basis”, explains Wingrove. “There isn’t a one size fits all case that is appropriate across different types of deployment. What we can say though is that NFC has the ability, with the correct application, to deliver cost efficiencies, such as a reduction in ticket production and distribution costs, cash handling and so on, and revenue generation, such as through utilising the direct channel access to customer to deliver relevant and compelling CRM, promo and engagement.”
Busby also refers to barcodes: “Alternatives, in the UK could be considered as current ITSO smartcards, disposable smartcards, bluetooth/barcodes and contactless EMV. All can co-reside, NFC will just be another media to use. Of these contactless options, EMV is an easy one because just about everyone with a contactless bankcard will be able to use this facility.”