
The Rashtriya Swayamsevak Sangh (RSS), a Hindu nationalist movement in India, is planning to launch a new drink at the end of this year. The bovine brew is said to be in the final stages of development, according to the project leader Om Prakash. He is the head of the Cow Protection Department of RSS, one of India’s biggest and oldest Hindu nationalist movements. The new drink will be called ‘Gau Jal’, or ‘cow water’. Prakash: “At the moment we are doing some laboratory tests and the plan is to launch the drink hopefully by the end of this year.” Will it smell and taste like urine? “No, not at all, and it will have a nice taste too,” says Om Prakash from their brewery in Hardwar, one of four holy cities on the River Ganges. “Any toxins will be removed from the cow urine and it won’t be like carbonated drinks. It is going to be very healthy.” Cows have a holy symbolic status in India. To slaughter or eat a cow in India is illegal in most parts of the country. For many years cow dung is used as a fuel and disinfectant.
